ABOUT RICHARD STANTON
Where Analytics Meets Art
Nuclear Precision Meets Creative Execution
I don’t just calculate where your pipeline is leaking—I design and build the assets that fix it.
Before entering corporate marketing, I served as a Lieutenant in the U.S. Navy’s Nuclear Submarine Force, qualifying to supervise a nuclear reactor power plant. That environment instills a distinct operational discipline: respect the instruments, understand complex systems, prepare meticulously, and stay calm under pressure.
Across 30+ years in technology and business, I’ve applied that same precision to unify marketing strategy, analytics, and hands-on technical execution.
A Rare Multidisciplinary Foundation
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Nuclear Engineering & Operations: U.S. Navy Submarine Force (Reactor Operations Officer).
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Analytics & Strategy: MBA in Marketing & International Business (University of Michigan), Bocconi University (Milan). Predictive territorial analytics, lead scoring, and database modeling.
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Design & Technical Execution: Certificate in Digital Art & Web Development (Boston University), Major Certificate in Digital Marketing (Duke University).
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Scientific Baseline: B.S. in Biological Science (UC San Diego), Minors in Organic Chemistry & Psychology.
Global & Multi-Regional Perspective
Having worked across global organizations and lived in multiple regional markets, I bring a broad perspective to business strategy while remaining attentive to local market realities.
Cover-to-Cover Marketing Experience
More than 30 years of experience across:
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B2B product marketing
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Demand generation
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Email marketing and automation
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Content marketing
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Marketing analytics
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Sales enablement
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Digital marketing
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Website development
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Marketing technology
I’ve also been through major technology transitions before.
AI is the technology. Marketing experience is the context. Change is constant.
In a large organization, combining analytical modeling with creative execution can confuse the org chart.
In a consultancy, it can be YOUR significant advantage.
INDUSTRIES & SPECIALIZATION
Translating Complex Technology into Modern Marketing
Some products explain themselves. Yours might not.
I specialize in marketing complex products and technologies where the buyers may be scientists, engineers, researchers, quantitative professionals, active traders, or other highly technical experts.
These organizations often have extraordinary domain expertise—but their marketing infrastructure hasn’t always kept pace with the sophistication of their products.
That’s where BB Marketer can help. I'm comfortable working across marketing, product, engineering, science, and quantitative teams—reading the source material and translating complex capabilities into value propositions and positioning that resonates with highly technical decision-makers.
Experience with scientific databases, instrumentation, DNA sequencing technologies, reagents, and research-focused marketing.
Experience communicating the value of scientific software and technologies supporting complex research and drug discovery workflows—where technical credibility and accuracy are essential.
Biotechnology & Life Sciences
Drug Discovery & Research Workflows
Marketing complex technical products to sophisticated users while translating capabilities into clear customer and business value.
High-Fidelity Audio
Marketing technically sophisticated audio products to discerning customers while translating engineering, design and performance into meaningful listening experiences and customer value.
Experience marketing and using real-time market data, SaaS platforms, analytical tools, and sophisticated technology to active traders and quantitative users.
Scientific & Engineering Software
Financial Markets & Active Trading Tools
START THE CONVERSATION
Not sure where AI fits into your marketing? That's exactly where we should start.
Let's look at what you're doing today, where the biggest opportunities are, and where AI can make a difference.
Richard Stanton MBA
Marketing Consultant, BB Marketer
AI Adoption • Digital Marketing • Marketing Analytics
Albuquerque, New Mexico USA
